The Customer is analysing you. Here's how to win & sell more cars
Even though Car Dealerships are moving away from hard-selling, there a few things that every customer looks for when they walk into your dealership, the things that make it stand out and most importantly — make them drive away instead of walking.
Customers walk in the door, usually after having done their research, and they are greeted — and if they aren’t they should be — by the customer management/salesperson. Sales people believe they are probing the customer, but the opposite is actually true – they are examining you. A car is a huge investment. It’s an investment not just in transport, but in style and safety. They are evaluating you on your:
Pride in your brand
Experience with the products you are selling.
Willingness to be competitive on your price.
Eye for the details.