January 23, 2018
Sales seminars are becoming a dime-a-dozen; everywhere you look someone is promising that they will show you the secret way to success. Yours is probably different, but how does your potential customer base know? Well, here are some tips from our marketing team to help you stand out from the crowd:
Nobody wants to feel like they are just being talked to, that they are one of the crowd. One of the best ways for your attendees to feel like they are getting value is to involve them in order to engage them. Easy examples are using someone as a case study from the crowd. Another simple suggestion is to split them into workshop groups and spend some time in each group asking them questions about THEIR business, not just focusing on yours.
Sales people are often scared to lead with their strengths, but in order to get somebody to sign up so you can share your system with them, you have to stand out from the crowd. We always suggest leading with your strong points, even giving some of them away for free. Showing you aren't afraid also shows that there are plenty more where they came from.
It takes just a little extra effort, but extra reading material — handouts — may cost a few dollars extra but they help your program become a revolving door by adding the extra value. The attendees can not just refer back to it but also give it to their friends and associates, doing the advertising for you. It's time and money well spent.
Business is always personal. When you go the extra step, the customer knows. When it comes to making money, the details count and that's why providing included extras with their entrance fee — such as promotional water or custom labeled water — lets them know that you not just talk the talk, but when it comes customers, you walk the walk.
Put these steps into action and you'll see the difference.
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