How To Network For Your Business

February 11, 2021

How To Network For Your Business

If you run a business, you know how important it is to connect with people. From consumers to investors, it goes without saying that where people are, opportunities lie. That’s why businesses should make a conscious effort to network. When you network, you give your business a chance to grow and establish a community. It’s easy to start networking and there are many ways to do so. Here are some helpful tips to get the ball rolling.

What is networking?

It’s surprisingly quite simple. Networking is the method of connecting with people to establish a rapport - one in which all parties mutually benefit from keeping in contact. It’s a tool used to engage groups of people who can add value to your business: customers, suppliers investors, employees and all kinds of stakeholders. Networking brings an audience together either physically with organised events on-site or virtually with online platforms such as social media or web conferences. Nowadays, there’s a wide variety of networking methods to choose from which means that every business can network in a way that’s appropriate for their industry and also works with their marketing budget.

Examples of networking

Networking doesn’t have to be an overwhelming venture. Yes, you can spend thousands of dollars and book out a stadium if you wanted to, but you can also start small and connect with a small number of people. Here are some ways to reach out and network:

  • An online webinar with invitations sent to your database
  • Host demonstrations of your products either in-store or online
  • Offer free products and services at an exclusive event for VIP members

How to increase opportunities

On these networking occasions, the aim is to expand your contacts and clientele. The way to do that is by being engaging. Take the opportunity to leave a lasting impression by focusing on mutual interests and being interactive with the audience. Be creative and unique in your approach, and don’t forget to give out your details - whether it’s on a business card or merchandise - and collect information for your database too.


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