COVID-19 UPDATE - At Custom Water, we have remained open during the pandemic and is committed to the community and our customers to ensure we are providing the same level of service as per norm. Our team is working hard to meet customers’ needs as we get through this tough period together. Please call or email us if we can help with your business needs.

Here's how to win & sell more cars

May 08, 2018

Here's how to win & sell more cars

Even though Car Dealerships are moving away from hard-selling, there a few things that every customer looks for when they walk into your dealership, the things that make it stand out and most importantly — make them drive away instead of walking.

Customers walk in the door, usually after having done their research, and they are greeted — and if they aren’t they should be — by the customer management/salesperson. Sales people believe they are probing the customer, but the opposite is actually true – they are examining you. A car is a huge investment. It’s an investment not just in transport, but in style and safety. They are evaluating you on your:

  1. Knowledge
  2. Pride in your brand
  3. Experience with the products you are selling.
  4. Willingness to be competitive on your price.
  5. Eye for the details.